BladeBUG Limted

Privacy Notice

BladeBUG Limited is committed to ensuring that your privacy is protected. This Notice sets out how BladeBUG Limited uses and protects any information that we collect in the course of our business or through our technology platform.

Any data we collect will only be used in accordance with all applicable laws, including the UK Data Protection Act and the EU General Data Protection Regulation (GDPR), and this Notice.

The data will be:

  • used lawfully, fairly and in a transparent way
  • collected only for specified, explicit and legitimate purposes and not be used in a way that is incompatible with those purposes
  • limited to what is necessary for the purposes for which they are processed
  • accurate and amended on request
  • kept in identifiable form for no longer than is necessary for the relevant purpose
  • processed and held securely

BladeBUG Limited may change this Notice at any time by updating this page. We recommend checking this page from time-to-time to ensure that you are up to date with any changes.

2. Data Controller Details

The organisation responsible for how your personal information is handled – referred to as a “Data Controller” - is:
BladeBUG Limited, a company registered in England with company number 09347013 and registered office at 33 Cleveley Crescent, London, W5 1DZ.

If you have any questions in relation to this Privacy Notice, please contact us at:

Data Protection
BladeBUG Limited
56 Wood Lane
London W12 7SB

3. What data do we collect and how do we use it?

This section describes how we use personal data relating to the following people:
3.1: Visitors to
3.2: Business Contacts

3.1 Visitors to

Our corporate website,, provides general information about BladeBUG Limited and our products and services; we also maintain a blog and various social media channels.

What personal information are we collecting?

a. Personal information automatically collected from your interaction with our website:

We collect data (including from third party: Google Analytics) about how you access and use our website. This includes information such as IP address, browser type and version, browser plug-in types and versions, operating system and platform, other technology on the devices you use to access our website and information on pages viewed and navigated to and from.

b. Personal information you share with us:

We may collect personal information that you submit directly to us, e.g. when you complete a form or contact us with enquiries. This information will include data such as name, company, email address, telephone, and the issues you are contacting us about.

Why do we need to store and use this information?

We collect, store and use your personal data including your name, contact details and other information submitted to us and service usage data for our legitimate interests, namely:

  • making the website available to you and improving our website content;
  • developing and promoting our business and communicating with you about this;
  • responding to your questions or inquiries.

We collect anonymised details about visitors to our website for the purposes of aggregate statistics or reporting purposes. However, no single individual or device will be identifiable from the anonymised details we collect for these purposes.

Whilst we take appropriate technical and organisational measures to safeguard the personal information that you provide to us, no transmission of information via the internet is guaranteed to be completely secure. We cannot, therefore, guarantee the security of any personal information that you transfer over the internet to us. Once we have received your information, we’ll use strict procedures and security features to try to prevent unauthorised access.

These processes relate to your requests or browsing activity and so there will be no negative impact on your privacy or rights. Use of this data is necessary for the business interests described and within what internet users should reasonably expect. We will revisit this assessment periodically to ensure that this ground remains valid for processing the particular data.

Cookie / Website analytics

To improve your experience on our site and monitor use, and to collect and analyse the data referred to in Section 3.1(a) above, we use ‘cookies’. Cookies are an industry standard and most web sites use them. A cookie is a small text file that our site may place on your device as a tool to remember your preferences and recognise you as a returning user. You may refuse the use of cookies by selecting the appropriate settings on your browser however please note that if you do this you may not be able to use the full functionality of this website.

Our website uses Google Analytics cookies, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us measure our audience and their interactions with our site and understand website traffic and webpage usage.

You can change your cookie preferences in your browser settings or in the case of Google Analytics use the personal data tools provided by Google.

Our website may contain links to other websites whose privacy and data processing policies may be different from this one. You should review their privacy policies and terms of use as BladeBUG Limited has no control over the ways these third parties collect or use personal data.

3.2 Business Contacts

We also need to process your personal data if we have or are considering a business relationship with you.

What personal information are we collecting?

This may include data relating to you / your company e.g.:

  • work email
  • work phone
  • work address
  • company name and details
  • title
  • skills, professional qualifications and experience
  • contract and payment details.

Why do we need to store and use this information?

Processing this data is necessary in order to perform a contract we have with your company, e.g.:

  • with BladeBUG Limited clients in order to manage our services, issue invoices and collect payments, and keep records and provide customer support;
  • with suppliers, service providers or other partners: in order to collaborate and purchase and pay for goods, services or licences;
  • or for our legitimate interests in managing and growing our business, e.g.:
    • with potential clients or partners, in order to expand BladeBUG Limited’s business and resources;
    • with potential suppliers and other business contacts in order to evaluate and negotiate the purchase of goods, services or licences;

As this data always relates to your professional life (work email, work telephone, information about contracts etc.) and/or is obtained from sources where it is voluntarily offered (e.g., websites, trade shows, professional networking) there will be no negative impact on your privacy or rights, it is necessary for the relevant purposes, and our use is within what a professional data subject would reasonably expect. We will revisit this assessment periodically to ensure that this ground remains valid for processing the particular data.

Although applicable laws do not require us to obtain your consent for such data processing, you may still be entitled to exercise your statutory rights in relation to such processing where applicable (see Section 7 below).

4. Children

We do not and will not knowingly collect information from any unsupervised child under the age of 13. If you are under the age of 13, your parent or guardian has to provide us and our clients with their consent.

5. Recipients of your Data

BladeBUG Limited has internal policies and controls in place to prevent your data from being lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to personal information to those employees or third parties who have a specific need to know in the performance of their duties.

We provide data to other companies in our corporate group and technical service providers inside and outside the EU that require access to data in order to assist us in providing our services. Where BladeBUG Limited engages third parties to process personal data on its behalf, they do so on the basis of written instructions, are under a duty of confidentiality, and are obliged to implement appropriate technical and organisational measures to ensure the security of data. We only permit third-party service providers to process your personal data for specified purposes and in accordance with our instructions.

If we transfer data internationally to other places, then we always do so on the basis of legal safeguards to ensure the security of your data which may include:

  • the EU-US Privacy Shield for transfers to business partners in the US; or
  • European Commission approved standard contract clauses for other transfers outside the European Economic Area.

Where this is required by law, we will provide a copy of the safeguards applicable to your personal data, if requested.

Finally, if any authority, police force or regulator requested data from us, then we would normally comply with such request without having to notify you.

6. How long do we keep data?

We will retain your data (including personal information) for as long as necessary for the purpose for which it was collected. However, please note that personal data may need to be retained longer to comply with our legal obligations, resolve disputes or enforce our agreements.

We do not keep in identifiable form any end user data obtained through our clients’ apps.

Where we have a contract with your organisation, we will normally retain data for at least 6 years after the contract terminates in order to address any claims or legal issues that could arise.

Where data is not processed in relation to any contract (e.g. business development data) we will keep it for up to 2 years after the last contact.

We may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

7. What are your rights?

You also have a number of rights in connection with personal data that relates to you. In particular, you can:

  • request access to your data
  • require BladeBUG Limited to change incorrect or incomplete data
  • require BladeBUG Limited to delete or stop processing your data, e.g. where the data is no longer necessary for the purpose for which it was collected
  • object to the processing of your data for specific purposes e.g. where BladeBUG Limited is relying on its legitimate interests as the legal ground for processing
  • ask BladeBUG Limited to restrict processing of data for example pending resolution of a dispute over necessity of processing or where deletion is not an available option; and
  • request the transfer of your information to another party.

BladeBUG Limited’s processing of your data is normally necessary for the reasons set out above and we do not usually require or ask for your consent. In cases where we do rely on your consent, then you may withdraw that consent at any time, although any processing prior to withdrawal will remain lawful.

If you would like to exercise any of these rights, please contact BladeBUG limited at

As indicated above, BladeBUG Limited does not process contact or ID data such as names or emails and so, while we will always investigate any request thoroughly, often it will be impossible for us to know whether or not we are processing any data relating to you, or we may not technically be able to locate it. In accordance with legal principles of data minimization, it is our policy not to request further information from you in order to try to link particular data to a particular person. However, as you cannot be personally identified or contacted using any data that we hold, this information is effectively anonymous in our hands.

We will always do what we can to cooperate and explain any decisions that we have made. If you believe that BladeBUG Limited has not complied with your data protection rights, you have a right to complain to the relevant Supervisory Authority which in the UK is the Information Commissioner’s Office.

8. Contact us

If you would like further information in relation to any of the above, please contact us by emailing